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(MARK2120)[2004](s)quiz~=cildkjdm^_62856.pdf
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MARKETING MANAGEMENT-TEST 1(March 2)
1. A coalition of alcohol wholesalers and retailers and Mothers Against Drunk Driving (MADD) is trying to get legislation enacted to restrict Internet alcohol sales. The goal is to force on-line buyers to have their alcohol shipped to local liquor stores where a clerk could check customers' ages. If a customer has to pick his or her purchase up at a local store, it will negate the most of the benefits of on-line purchase. On-line wine shops such as Virtual Vineyards fear that marketing may fail to occur because:
a.
consumers will not have the desire or ability.

b.
consumer will not have a way to communicate.

c.
consumers will not have unsatisfied needs.

d.
consumers may rebel against the coalition.

e.
on-line shopping in general is decreasing.


2. The first task of marketing is to discover consumer:
a.
diversity.

b.
ability to pay.

c.
objectives.

d.
needs.

e.
synergy.


3. Alex is three-years old and has a very limited number of foods that he will eat. His mother will often fill his plate with one small helping of an item that he really likes and one small helping of an item he doesn't like. To get more macaroni and cheese, he must eat his green beans. In marketing terms, the macaroni and cheese is an example of a _____ because it is something he has learned to like.
a.
desire

b.
need

c.
predilection

d.
preference

e.
want


4. The market for cosmetic dentistry (which can cost $15,000 for straightening and whitening) is:
a.
children with crooked teeth.

b.
all former smokers.

c.
any adult who has the time, the money, and the desire to undergo the procedures.

d.
anyone that has ever had any plastic surgery.

e.
adults who rely on making a good first impression for job success.


5. One or more specific groups of potential consumers toward which an organization directs its marketing program is a:
a.
mass market.

b.
tangent market.

c.
market aggregation.

d.
target market.

e.
promotional market.


6. The four Ps are commonly known as:
a.
the environmental or uncontrollable factors.

b.
the environmental or controllable factors.

c.
the marketing mix or controllable factors.

d.
the marketing mix or uncontrollable factors.

e.
product, price, promotion, and process.


7. The owners of Old School Brand Authentic Antique Foods researched Civil War-era cookbooks and to come up with recipes the old-fashioned products the company produces and markets. This statement deals with which part of the marketing mix?
a.
product

b.
process

c.
price

d.
place

e.
promotion


8. After years of resistance, the People's Republic of China finally allowed Coca-Cola to import soft drinks into the country. The import restriction was an example of what is called in