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(MARK2120)[2004](s)midterm~zhuangab^_92140.pdf
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Name: Student ID: Section:
MARKETING MANAGEMENT-TEST 1(March 2)
1. The Hotel Westcourt in Phoenix is next to Metrocenter, a vast shopping mall. The hotel wants to market its location and many other amenities to convention-goers from other states. What requirements will be needed for marketing to occur?
a.
a way to communicate with convention attendees

b.
something to exchange

c.
two or more parties with unsatisfied needs

d.
desire and ability to satisfy unmet needs
?e. all of the above



2. The first task of marketing is to:
a.
discover the needs of consumers.

b.
discover the needs of competitors.

c.
discover the needs of sellers.

d.
satisfy the needs of regulators.

e.
satisfy the needs of watchdog groups.


3. A television advertisement shows several teenagers searching through the refrigerator for something to quench their thirst. The refrigerator offers the youngsters many alternativessoft drinks, fruit drinks, sport drinks and bottles of Sunny Delight drink. The ad, which shows the teens happily selecting Sunny Delight over all the other product offerings, appeals to the consumers' _____ for liquid and attempts to shape consumers' _____ for the advertised product.
a.
wants; needs

b.
wants; preferences

c.
preferences; needs

d.
needs; wants

e.
needs; preferences


4. In marketing, the most common meaning of market is:
a.
a store that sells groceries.

b.
any place consumers can buy things.

c.
a particular line of products or specific line of merchandise for sale.

d.
a group of companies that have goods for sale.

e.
people with the desire and with the ability to buy a specific product.


5. Which of the following groups should be the LEAST likely target market for a company producing canned foods in single serving sizes?
a.
single adults

b.
school kitchens

c.
campers

d.
senior citizens

e.
vending machine owners


6. The four Ps of the marketing mix are:
a.
personnel, priorities, placement, and profits.

b.
promotion, product, personnel, and place.

c.
product, place, distribution, and advertising.

d.
product, promotion, price, and place.

e.
profitability, productivity, personnel, and packaging.


7. The owners of Old School Brand Authentic Antique Foods researched Civil War-era cookbooks and to come up with recipes the old-fashioned products they market. Concern about the _____ element of the marketing mix would make them eager to be featured in an upcoming edition of Taste of Home magazine.
a.
product

b.
price

c.
promotion

d.
place

e.
production


8. Congressional legislation restricting Internet alcohol sales would affect on-line sellers such as Virtual Vineyards. For Virtual Vineyards, this legislation would be and example of a(n) _____ factor.
a.
environmental

b.
promotional

c.